February 10, 2010
Bread & Butter Fair
The Berlin BREAD & BUTTER exhibition will occur from 20 th - 22nd January 2010. Many brands, labels and designers understand this as the season's top date for their global kick-off. The Berlin event will be expended by introducing fresh formats. The aim is to make'Fashion Week Europe'. One very important format will be'Upstairs'. Located on top of the'Superior Area' this topic will display the upper casual, luxury sportswear and top of the range denim, as well as progressive men's and ladies's design.
This winter the exhibition comes back to its place of birth, Berlin, which is the strongest and most fascinating podium for the latest clothing market in Europe, tempting the highest quantity of exhibitors and visitors. A exhibition is a huge market place where supply and demand get together en masse, it makes the likelihood of securing contracts especially high. BREAD & BUTTER gives achance to see new collections, to collect info and find latest possibilities.
The location of this happening is the airport Berlin-Tempelhof. It deserted since October 2008, will be once more the new number one of Street- and Urbanwear. The historical airfield became famous as the starting- and landing place of the Berlin Airlift, which supplied Berlin from twenty-three June 1948 to twelve May 1949 with crucial necessary commodities and groceries. It is straightforward to get to from your Ferienwohnung Berlin Zentrum.
since that point, the Berlin-Tempelhof airport is an international symbol for charity and fraternity. The community spirit so vital for BREAD & BUTTER is therewith directly inscribed into the DNA of the setting, and harmonises in this sense also with the principles of'BREAD & BUTTER - tradeshow for selected brands' on an idealistic level.
The historical building, one of the longest coherent buildings of the planet, will be reconstructed under thought of the safety of historical buildings and monuments and in coordination with the owner, and evolved to the wants of the'tradeshow for selected brands'.
The necessary infrastructure,eg the link of the hangars, the assembly of the climate methodology and toilet facilities, will be changed and built in the course of the present year under the guidance of Ulrich Weingrtner and BREAD & BUTTER designer team.
The central locale of the new tradeshow venue as well as its direct link to three metro lines make the airport Berlin-Tempelhof the optimal venue of the new BREAD & BUTTER BERLIN
The BREAD & BUTTER BERLIN at airfield Berlin-Tempelhof has to and will set new standards. The assembly of the hangar areas allows this. Contentwise, the BREAD & BUTTER will go on to target its main competences Denim, Young Fashion and Sport way of life. In the Urbanwear segment,'Dressed up labels' for girls and Men play amajor role. The exhibiting brands will, according to their genus, be presented in recently conceptualized, stylistically coordinated 'neighbourhoods'.
'BREAD & BUTTER - tradeshow for selected brands' has to be built up in a similar way to the specialised shops of the textile trade. There's the'authentic store' : here, as an example Selvage Denim by Levi's, Wrangler Blue Bell and PRPS together with Red Wing, Trickers, Engeneered clothing, Johnson Motors and Nigel Cabourn are carried.
Further stores carry a more fashionable, higher category assortment from California and mainly from the USA, or again a more commercially characterized collection of Jeans and sports wear with the respective shows and sneakers.Beyond that, there's the young Menswear store, the sport Lifestyle store and so on. Some labels fit with a lot of segments.
As seller for streetwear you should glaringly let pass this fair. Be certain that you care for Ferienwohnungen Berlin Zentrum in due time.