Often people take advantage of the olfactory system of the bass when trying to attract more fish to the end of their line. Bass in particular are really attracted to a few smells in particular. Of the scents that bass enjoy you have: salt, garlic, anise and a bunch of other spices.

The bass can actually distinguish between "positive" scents and "negative" scents. So of course, the companies who make fish attractants choose the positive smells to mimic their products after. Of the negative scents that will turn the bass away you have: gasoline, strong odors transferred from your hands to the bait, and even blood from a wounded schoolmate (not to be confused with blood from prey).

Bass are equipped with 2 nostrils on both sides of their head. One set of nostrils being the posterior and the other set being the anterior. While the fish is swimming, water flows out of the posterior nostrils after passing through the anterior nostrils and over the olfactory glands. Approximately 1 200th of a drop of a substance per 100 gallons of water can be detected by the amazing olfactory system of the bass. This is the very reason that a lot of anglers will clean their hands before they begin fishing, ridding them of any strong odors. Additionally, it is the reason that they will add attractants to their lures.

Although it is an important factor when bass fishing, scent is not on top of the list like it is with other fish like carp and catfish. Bass are known to hang onto a bait up to 30 seconds longer when a positive scent is present.

Plenty of bait and tackle shops carry various fish attractant products. They also have plenty of bass lures that have already been scented. Among the major attractant manufacturer with products on the market today you have Basswax, Berkley, MegaStrike, Liquid Lure, Mr. Goop, Dr. Juice and plenty more.

A great choice of attractant that I like to use are products containing a beeswax base in a tube like chap stick. Being that it is waxy, rather than liquid, it stays on the lure longer and there are no spills to worry about. Basswax is the manufacturer I purchase from for the beeswax product.

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Bass Fishing As Defined On Wikipedia:
http://en.wikipedia.org/wiki/Bass_fishing

Bass fishing is the activity of angling for the North American gamefish known colloquially as the black bass. There are numerous black bass species considered as gamefish in North America, including largemouth bass (Micropterus salmoides), smallmouth bass (Micropterus dolomieui), Spotted bass or Kentucky bass (Micropterus punctatus), Guadalupe bass (Micropterus treculii), and many other species and subspecies of the genus Micropterus. Though referred to as bass, all are actually members of the sunfish family (Centrarchidae: order Perciformes).