The Berlin BREAD & BUTTER fair will occur from 20th - 22nd Jan 2010. Many brands, labels and designers understand this as the season's top time for their global kick-off. The Berlin show will be expended by presenting fresh formats. The aim is to create'Fashion Week Europe'. One critical format will be'Upstairs'. Found on top of the'Superior Area' this area will display the higher casual, luxury sportsclothing and high-end denim, as well as progressive men's and girls's design.

This time the show returns to its home, Berlin, which is the strongest and most fascinating platform for the contemporary clothing market in Europe, attracting the highest quantity of exhibitors and visitors. A trade show is a big market place where supply and demand get together en masse, it makes the probability of securing contracts especially high. BREAD & BUTTER gives an opportunity to see new collections, to collect info and discover different possibilities.

The location of this event is the airport Berlin-Tempelhof. It deserted since October 2008, will be once more the new linchpin of Street- and Urbanwear. The historical airfield became famed as the starting- and landing point of the Berlin Airlift, which supplied Berlin from 23 June 1948 to twelve May 1949 with crucial fundamental supplies and groceries. It is straightforward to reach from your Ferienwohnung Berlin Zentrum.

since that point, the Berlin-Tempelhof airport is an international symbol for charity and fraternity. The group spirit so important for BREAD & BUTTER is therewith immediately inscribed into the DNA of the location, and harmonises in this sense also with the standards of'BREAD & BUTTER - tradeshow for selected brands' on an idealistic level.

The historic construction, one of the longest coherent buildings of the Earth, will be reconstructed under consideration of the safety of historic buildings and monuments and in coordination with the owner, and adapted to the wants of the'tradeshow for selected brands'.

The necessary infrastructure,such as the connection of the hangars, the assembly of the climate strategy and toilet facilities, will be evolved and raised in the course of the present year under the guidance of Ulrich Weingrtner and BREAD & BUTTER designer team.
The key locale of the new tradeshow locale as well as its straight connection to 3 metro lines make the airport Berlin-Tempelhof the best locale of the new BREAD & BUTTER BERLIN

The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will set new standards. The assembly of the hangar areas allows this. Contentwise, the BREAD & BUTTER will continue to concentrate on its core competences Denim, Young Fashion and Sport lifestyle. In the Urbanwear sector,'Dressed up labels' for girls and Men play a big part. The exhibiting brands will, according to their category, be presented in recently conceptualized, stylistically harmonized 'neighbourhoods'.

'BREAD & BUTTER - tradeshow for selected brands' has to be built up in a similar way to the specialized shops of the textile retail. Thereis the'authentic store' : here, for instance Selvage Denim by Levi's, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered clothing, Johnson Motors and Nigel Cabourn are carried.

Other stores carry a more trendy, higher genre collection from California and typically from the USA, or again a more commercially characterized collection of Jeans and Sportswear with the respective shows and sneakers.Beyond that, thereis the young Menswear store, the game way of life store for example. Some labels fit with a lot of segments.

As wholesaler for streetwear you should glaringly miss this trade event. Be sure that you care for Ferienwohnungen Berlin Zentrum in due time.