As the race for the playoffs places heats up, Franchises are fighting it out to gain a playoff position and to grip onto their chances of winning the NBA Cup. As the teams battle it out on the basketball court many of the Franchises have a fight away from basketball, with the present market as it is, and the players contracts ever growing some of the Franchises are discovering it tough to continue in the present environment. In this case we will look deeply into the New Jersey Nets, a team with a lengthy history and a massive support group. Lots of the present Franchises are constructed from massive deals when the Franchise For Sale choices were available to possible sponsors. This is becoming more surprising in the present market as Franchise For Sale choices are gradually tough to find, specially in the sporting climate. A lot of sponsors are holding onto their investments through this phase and hoping for a turnaround in the market. Throughout this phase sponsors will be dealing with their Franchises as a Home Based Franchise, which means that they are dropping their costs and only paying out the minimum. A Home Based Franchise prides itself on not having a large amount of costs and therefore building on the Franchises ability of making a profit. The present Franchises of basketball are taking this tactic, as they don’t want a Franchise For Sale mark outside their stadium. Throughout many of the Franchises olden times there has been significant turning instances in tenure and financial reform as the New Jersey Nets story will inform you of.

The New Jersey Nets club has endured its share of worries since it first took the floor in 1967. One of 11 primary American Basketball Association Franchises, the team has played in six arenas in the New York metropolitan area. Along the way, the club soared to the top of the ABA on the back of Julius "Dr. J" Erving, then fell to the cellar upon entrance into the NBA. The late 1980s and early 1990s saw the Nets' slow rise to decency in the NBA's Eastern Conference and, resulting a 43-39 mark in 1997-98 and an appearance in the playoffs, the club seems to be back on solid ground.

The New York press turned Julius Erving into an overnight media sensation, and "Dr. J" turned the Nets into a championship-calibre team and a box-office bonanza. He was surrounded by a young, but gifted supporting team.

The New York Nets expected to go into the NBA as a solid contender, and they acquired Nate "Tiny" Archibald from Kansas City to improve the teams backcourt. The company fell apart, however, before the season begun, when a salary dispute erupted between Erving and Roy Boe. The Nets' owner ended the dispute by selling his star player to the Philadelphia 76ers for $3 million.

The New Jersey Nets experienced a team-best season during their 2001-02 campaign. With a team-record 52-win season, New Jersey was Atlantic Division Champions and Eastern Conference Champions and made their first appearance in the NBA Finals. The Nets good fortune began with the trade for All-Star point guard Jason Kidd in July 2001 and escalated from there.

After beating, Charlotte and Boston, respectively, the New Jersey Nets were defeated by the Los Angeles Lakers in the NBA Finals. Even with the beating, 2001-02 was a magical season and will go down in team history as the best ever.